The Word Public Relations

About The Word Public Relations

Experience counts. Michelle has worked as an in-house Public Relations practitioner in the fields of health,
local government and superannuation over a fifteen year career path and has a BA in Communications with a Public Relations major from Canberra University.

Michelle is skilled at transforming complex topics into easily understood written material, and in generating publicity via print, radio and television.

During her career, Michelle has gained quality experience in a diverse range of areas including:

  • the wordgeneration of media coverage (radio, television, press) via media release
  • management of media liaison including contentious issues
  • creation and management of newsletters
  • booklets, brochures, fliers
  • creation and management of content for websites
  • annual reports and research reports
  • event management; concerts attended by over 10,000 people, press conferences, community fairs, health awareness weeks, charity bike rides, launches, exhibitions etc
  • sponsorship
  • statewide campaigns

© The Word Public Relations